A letter from the owner

Building a Brand. Continuing a Legacy.

Etta Grove is a start-up private label brand offering size-inclusive footwear and unique handbags. As a woman whose shoe size has ranged anywhere from 10 to 14 most of my life, I know there is a gap in the women's footwear market for extended sizes.

Etta Grove arose to address this gap, and is named to honor my grandmother, Etta, who was an entrepreneur, nurse, mom of seven, wife, and wore a size 11 shoe. I launched Etta Grove with my two daughters, Kayla and Haley, and we hope to make my grandmother proud as we build a brand and continue a legacy.